What is iMarketing & Why Do I Need It?
What is iMarketing?

Wikipedia defines iMarketing as...nah, just kidding!

iMarketing is the horizontal reach across multiple internet mediums to pull customers, existing & potential, into your website or primary online information resource.

XO sees "iMarketing" a simple term to encompass everything marketing on the internet.

• Social Networking or Social Presence [Facebook, Twitter, Wordpress, YouTube...]
• eMarketing [or e-mail Marketing]
• Search Engine Adwords Advertising [Google & Yahoo]
• Search Engine Optimized Website [SEO & SEM]
• Online news portal coverage [RSS, DIGG, Orkut]


Why Do I need It?


At the core of it all, it's a numbers game. More people are going more places to find more information - online! You need to be there, you need to know what you're doing when you are there and when you do your job there - they will come. Simple.

"Successful companies in social media act more like more party planners and content providers than traditinoal advertisers."

Want to see the real numbers? Be amazed right here

Because of the Cost Benefits:
• Facebook, Twitter, YouTube Channel, Blog = Free (plus your time)
• E-mail newsletter campaign = starting at $15 / month for 5000 contacts. Sell a $10 product on a newsletter with a 50% open rate and 20% buy rate (of opens) and you just made $500 for $15 in one afternoon.
• Adwords Campaigns = start at $0.10 a keyword, can be geo-targeting and you set a limit as low as $1
• Google's Business Services = Free

Because of the new rules:
• "I choose how to stay connected and the information I want" is winning over "sure I'll listen." 
• "Let's review it" comes before "Let's try it."
• "I'll leave a comment" is preferred to "I'd like speak to a manager."
• "I'll Tweet 5000 right now" rules to "1 will tell 10, which will tell 10" 
• "I'll price compare online" is easier than "I'll shop around."


OK, our business needs to know about XO's:

• • E-Mail Newsletter Packages
• • Social Media Packages
• • Online Advertising Packages (coming soon)

 
Constant Contact eMarketing Solutions

Custom Newsletter Samples

Click the image to view samples of our custom work

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