You like us! Now where do you start? START HERE...
Is Social Media Important to your business?
Written by Jake XO
Tuesday, 25 August 2009 00:00
By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
Social Media has overtaken porn as the #1 activity on the Web
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
1 in 6 higher education students are enrolled in online curriculum
% of companies using LinkedIn as a primary tool to find employees….80%
The fastest growing segment on Facebook is 55-65 year-old females
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices…people update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
The #2 largest search engine in the world is YouTube
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
There are over 200,000,000 Blogs
54% = Number of bloggers who post content or tweet daily
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
People care more about how their social graph ranks products and services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
25% of Americans in the past month said they watched a short video…on their phone
According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser
The above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate. Please feel free to share with any non-believers!
Huge Thanks to These Outstanding Sources
Below are the sources I used to compile this video. Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.
A huge thanks to all below:
Source: Grunwald Associates National Study – Info highlighted onTrendsspotting Blog
Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
Opinion, not a statistic
Calculated based of Wikipedia article data found at www.wikipedia.org
Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single
Web Production
A Website That Stands Out
XO Web Production - Be prepared to save about 50% of your time and money going with XO compared to our competitors. Have peace of mind that we are a real design agency with an office you can visit at any time, not a fly-by-night freelancer. We do urge you to shop around. We're confident we'll hear back from you.
We Provide - Website production // Website marketing // Website maintenance
Continue to our full list of services and types of websites have produced and will gladly produce for you.
Graphic Design
An Eye For Design
To be a design for XO you must prove you must you have a solid grasp on art direction, typography, classic design principals and style. We saturate our designers with the work of yesterday in order to inspire the greatest designs of tomorrow. All XO work is produced on industry leading software and properly packaged for any commercial printer. With all design tools in one spot, we save you time. With professionals on board, we make you look real good.
View our Design Portfolio or see if we provide a Graphic Design Service you're looking for.
Print Services
When It Needs To Be Seen
Full bleeds? 4-color printing? RGB or CMYK? XO's in-house print production team specializes in creating professional documents for commercial print. We eliminate the worry of working with printers and we save you money by producing and packaging the job right. We show up with you to the press check and we'll be there to sign-off on the color proof.
Our print services don't stop with commercial print preparation. XO also produces and preps your creative artwork for newspapers, magazines, and other print media. Don't let ad sales corner you into the wrong ad. We have proven successful techniques to maximize your ad exposure and effectiveness without busting your budget. Learn More.
We come from the Advertising Agency way of thinking - we pitch you. If you don't like what we create for you, you're not on the hook for the bill. It's our goal to impress the sale out of you.
You're In Control
Want to easily update your own website without learning another software program? XO Pandora creates websites that can be edited on any web browser from any computer! Learn More.
Very
"XO is extremely creative. They were able to turn a once boring website into an informative, eye catching and user friendly marketing tool. We especially appreciate the fact that they can fix any emergency we may have!"
Kelly Baldwin, CEO/Manager, Monterey County Fair
Kind
“Working with XO Pandora has been a great pleasure. From the beginning of the creative process to the finished product, I have received prompt attention and follow through on every detail of web design. “
Donna Bruner, Owner, Tribez Salon & Spa
Words
“ I wholeheartedly recommend XO Pandora to anyone trying to increase sales and traffic through their site, who is working with a budget or needs great customer service. Fantastic simple designs, product delivery, timely and thorough.”
